Category: Branding


Why Your Mission Statement Isn’t Working and How to Fix It


Serial entrepreneur Richard Branson wrote this intriguing article for Entrepreneur.com discussing the importance of having a mission statement that works when launching a startup.   It's a great article that I share often with college students I mentor to help motivate them in creating organizations and businesses as leaders upon graduation....

Beyond Social Media: Protecting Your Brand Against Strategic Trolling


In the technology field, internet security is normally associated with creating firewalls, protection against viruses, and elite password verification all with the purpose of protecting your information.  With the popularity of social media platforms not going anywhere anytime soon, it's important to discuss a form of competitive sabatoge: strategic trolling....